Technical Lead (Paid Media)
Are you a paid media expert who constantly seeks opportunities to drive technical innovation and lead the implementation of new products and innovative formats? Do you have experience in leading and mentoring a team of Programmatic and Paid Social specialists? We're looking for a Paid Media Lead who is ready to join the Agency of the Year in The Netherlands of 2024!
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
The Global Addressable Media team is a team of 100+ digital media specialists with over 30 different nationalities. From our home base in London and Amsterdam we operate globally, covering 50+ markets. We work for a selection of the world’s largest brands, partner with the most advanced media and technology companies, and offer integrated digital media solutions connecting brands with their consumers via best-in-class digital ad experiences to drive sustainable growth.
While we deliver best-in-class digital media solutions for our clients, we incorporate our passion to drive the digital advertising industry forward; so it creates an honest, clear & meaningful value exchange for our all; our clients, consumers and society. If you want to lead this transformation with us, this role is just for you!
If you are interested in learning more about our team, have a look at our team video here!
This position resides in the Global Addressable Media team within dentsu.
The role offers a unique opportunity to work with some of the biggest global clients, implementing best-in-class programmatic and paid social processes and drive growth with our current clients and also supporting on-boarding new clients.
As Paid Media Lead you will be responsible for managing a team of Campaign Managers. The role sits within the Operational team working closely with Client Services in developing programmatic & paid social campaign plans and strategic roadmaps for Global Clients.
You will also be expected to keep up to date on industry trends and proactively seek opportunities to drive technical innovation, leading the technical implementation of new products, innovative formats etc. The ambition is to support the GAM team as industry leaders.
The Paid Media Lead, has three main areas of responsibilities:
Managing and building the technical capabilities of the GAM Amsterdam campaign management team to deliver trading excellence across GAM client campaigns.
Technical projects; being a technical expert on industry announcements and innovations.
Be a team leader directly managing of 3-5 Senior Campaign Managers and supporting them with the line management of their team.
Technical Capabilities
Lead the trading of client campaigns across a number of DSP’s including DV360, TTD and Amazon. POC for trading team for support;
Understand client’s business needs and objectives while leading key clients trading and optimising, delivering best in class campaigns;
Support campaign management team when needed with troubleshooting across integrations, pixel issues and deal set up and delivery;
Client facing responsibilities including technical leadership and best practice during client meetings;
Point of escalation for campaign management team supporting with technical issues, communication, and workload management;
Responsible for defining and delivering of efficient and effective workflows and processes.
Technical Projects
Lead client technical projects such as automation, fed management and integrations;
Identify and input into wider ad hoc projects including involvement in strategic projects to provide technical excellence for central clients. This includes POVs, process auditing and recommendations, assessing new technology and innovation;
Support with the implementation and success of dentsu’s marketplace across programmatic activity;
Proactively sharing and putting together POV’s on the latest industry trends and sharing with clients.
Team Leader
Leading the campaign management team across GAM key clients, the Paid Media lead is responsible for onboarding, training, setting KPIs and performance management of Campaign Management team;
Direct line management of Senior Campaign Managers, the Paid Media lead is responsible for the wider team including Campaign Managers and Campaigns Execs;
Support Senior Campaign Managers with the management of team tasks, workload, processes, resources, and objectives;
Support in the development of the wider team by supporting with trainings to upskill the GAM team across programmatic and paid social;
Undertake training and education sessions with clients and agencies to improve programmatic knowledge within the group.
You have 5+ years’ experience in programmatic and paid social campaign activation;
You have extensive experience with multiple buying platforms, including DV360, TTD, Amazon, TAM, and META;
You have experience in team management;
You are an expert when it comes to Ad serving and DCO;
You have strong presentational and problem-solving skills;
You mastering in managing technical projects;
You are known for your exceptional client servicing capacity;
You have excellent communication and collaboration skills;
You have a strong passion for digital marketing and the desire to grow within this industry.
3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days;
2 Social Impact Days - you can volunteer for the cause of your choice;
Extensive learning and development possibilities - wide range of in person and online training courses;
Clear career progression - you can grow towards a Director's level. Needless to say that besides the vertical growth in your role there is plenty of opportunity to grow horizontally as well;
Plenty of room for socializing and other cool things besides work, such as Friday afternoon gatherings, boot camps, boxing lessons, karaoke, a game of pool or table tennis and the well-known dentsu parties;
A hybrid work model, we work 2-3 days at the office, other days at home;
And, of course, a good salary and excellent fringe benefits.
As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.
Sustainable World
When it comes to climate action, there is no room for compromise. We are proud to be one of the first companies in the world to have our net zero target validated under the new SBTi Net-Zero Standard.
A Fair and Open Society
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.
Digital for good
Healthy world needs healthy media. We are increasing our focus on digital empowerment, well-being and responsible content, including eliminating fake news and hate speech.
Do you want to join our team as our new Campaign Manager? Then we'd love to hear about you!