Strategic Media Planner

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Strategic Media Planner

At dentsu we're looking for a Strategic Media Planner to join our team.

Full-time · Amsterdam

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Your team

The Global Addressable Media team is a team of 100+ digital media specialists with over 30 different nationalities. From our home base in London and Amsterdam we operate globally, covering 50+ markets. We work for a selection of the world’s largest brands, partner with the most advanced media and technology companies, and offer integrated digital media solutions connecting brands with their consumers via best-in-class digital ad experiences to drive sustainable growth.

While we deliver best-in-class digital media solutions for our clients, we incorporate our passion to drive the digital advertising industry forward; so it creates an honest, clear & meaningful value exchange for our all; our clients, consumers and society. If you want to lead this transformation with us, this role is just for you!

What are you going to achieve?

  • Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team;

  • Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs;

  • Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership;

  • Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms;

  • Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses;

  • Mentors junior media planners;

  • Develops strong audience empathy through understanding quantitative and qualitative data inputs.

Who are you?

  • You have 3+ years of hands-on experience in Programmatic, Paid Social media buying and planning and within digital advertising industry. Having experience using buying platforms like DV360, TradeDesk, Meta Business Manager and also planning tool like CCS etc.;

  • You are well aware of choosing the appropriate media mix for different type of campaigns;

  • You are a detail-oriented person with excellent organisational and time-management skills;

  • You have the ability to juggle different projects and prioritize workload;

  • You have strong communication and collaboration skills;

  • You have a passion for digital marketing and the desire to grow within this industry..

What do we offer?

  • Next to 25 annual holiday days we offer 3 Well-being Days on which dentsu employees collectively take personal time off with a focus on well-being;

  • 2 Social Impact Days - you can volunteer for the cause of your choice;

  • Extensive learning and development possibilities - wide range of in person and online training courses;

  • Clear career progression - you can grow towards Senior Strategic Planner or Client Manager; Needless to say that besides the vertical growth in your role there is plenty of opportunity to grow horizontally as well;

  • Plenty of room for socializing and other cool things besides work, such as Friday afternoon drinks, boot camps, yoga lessons, karaoke, a game of FIFA or table tennis and the well-known dentsu parties;

  • A hybrid work model, we work 3 days at the office, 2 days at home;

  • And, of course, a good salary and excellent fringe benefits.

Social Impact

As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.

  • Sustainable World

When it comes to climate action, there is no room for compromise. We are proud to be one of the first companies in the world to have our net zero target validated under the new SBTi Net-Zero Standard. 

  • A Fair and Open Society

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.

  • Digital for good

Healthy world needs healthy media. We are increasing our focus on digital empowerment, well-being and responsible content, including eliminating fake news and hate speech.  

Apply for the job

Do you want to join our team as our new Strategic Planner? Then we'd love to hear about you!