Sr. Paid Social Campaign Manager
Are you a strategic thinker with excellent analytical skills, a strong understanding of paid social channels, and the ability to lead and mentor a team of specialist? We're looking for a Senior Paid Social Campaign Manager! Ready to join Agency of the Year?
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
The Global Addressable Media team is a team of 100+ digital media specialists with over 30 different nationalities. From our home base in London and Amsterdam we operate globally, covering 50+ markets. We work for a selection of the world’s largest brands, partner with the most advanced media and technology companies, and offer integrated digital media solutions connecting brands with their consumers via best-in-class digital ad experiences to drive sustainable growth.
While we deliver best-in-class digital media solutions for our clients, we incorporate our passion to drive the digital advertising industry forward; so it creates an honest, clear & meaningful value exchange for our all; our clients, consumers and society. If you want to lead this transformation with us, this role is just for you!
If you are interest in learning more about our team, have a look at our team video here!
As a Senior Paid Social Campaign Manager, you’ll play a crucial role in implementing paid media advertising strategies. You will be responsible for overseeing the planning, execution, and optimization of our paid social advertising campaigns. You will work closely with client(s) and internal teams to ensure campaigns are strategically sound and meet performance goals. Your expertise in paid media technology and data analysis will be critical in driving efficient and effective advertising strategies.
We are looking for a curious person who is eager to learn fast, knows how to communicate, has an international background and feels comfortable working in a fast-paced international environment with all cultural challenges and opportunities this brings. For this role you need to have excellent stakeholder management skills.
Core responsibilities & Expertise:
Oversee the paid-social strategy for our client. Primarily consisting of the following;
Overseeing the overarching test & learn objectives;
Platform specific test & learn goals;
Partner JBP agreements;
Campaign specific paid-social strategy based on campaign objective, creative mix and market(s).
Manage the team of paid-social specialists, processes & work quality;
Oversee timely delivery of all campaign deliverables & launches;
Create & Implement processes which improve ways-of-working/client services;
Support their personal development;
Primary point of escalation in case of emergencies/challenges specific to paid-social.
Drive thought leadership on paid-social as a channel in the media mix to internal/external stakeholders;
Lead creative inspiration sessions for Dentsu creative agency, to ensure fit-for-platform creatives are available for specific branding activations;
Drive inspiration on how the different paid-social platforms can sit in the media mix.
The primary purpose of a Senior Paid Social Campaign Manager is to drive successful paid social media campaigns that meet the strategic objectives of the clients. This role is essential for maximizing the effectiveness of paid media advertising efforts, ensuring that campaigns are targeted, optimized, and aligned with broader marketing goals.
In summary, the purpose of a Senior Specialist is to strategically plan, execute, and optimize paid media campaigns to drive engagement, conversions, and overall marketing success. This role is pivotal in leveraging paid media advertising to achieve measurable business outcomes and maintain a competitive advantage in the digital marketing landscape.
This role has 8 focus areas:
Ad Tech Proficiency
Analysis and Reporting
Campaign Management
Client Serving and Stakeholder Collaboration
Excellent Communication Skills
Key Performance Indicators (KPIs)
Team Leader
Monitor and Support Test and Learn Initiatives
You have at least 4+ years of advanced hands-on experience within a buying platform. Meta Business Manager, Snapchat and Smartly are a must;
You have excellent project management, presentational and problem-solving skills;
You have advanced knowledge in the paid media ecosystems, vendor partnership management and ad verification partners;
You are known for your exceptional client servicing capacity and decision making;
You have excellent communication and collaboration skills;
You are heavenly experienced with campaign management, optimisation, KPI measurement and delivery;
You have advanced vendor relationship management experience;
You have advanced agility & adaptability skills;
You have advanced analysis & insights experience;
You are excelling in organisation & prioritisation;
You have a strong passion for digital marketing and the desire to grow within this industry.
3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days;
2 Social Impact Days - you can volunteer for the cause of your choice;
Extensive learning and development possibilities - wide range of in person and online training courses;
Clear career progression - you can grow towards Paid Social Lead. Needless to say that besides the vertical growth in your role there is plenty of opportunity to grow horizontally as well;
Plenty of room for socializing and other cool things besides work, such as Friday afternoon gatherings, boot camps, boxing lessons, karaoke, a game of pool or table tennis and the well-known dentsu parties;
A hybrid work model, we work 2-3 days at the office, other days at home;
And, of course, a good salary and excellent fringe benefits.
As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.
Sustainable World
When it comes to climate action, there is no room for compromise. We are proud to be one of the first companies in the world to have our net zero target validated under the new SBTi Net-Zero Standard.
A Fair and Open Society
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.
Digital for good
Healthy world needs healthy media. We are increasing our focus on digital empowerment, well-being and responsible content, including eliminating fake news and hate speech.
Do you want to join our team as our new Campaign Manager? Then we'd love to hear about you!