Paid Social Lead
Are you a strategic leader with outstanding analytical abilities, an in-depth knowledge of paid social channels, and a passion for mentoring high-performing teams? We’re searching for a Paid Social Lead to drive innovation and results. Join the Agency of the Year and make an impact!
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
The Global Addressable Media team is a team of 100+ digital media specialists with over 30 different nationalities. From our home base in London and Amsterdam we operate globally, covering 50+ markets. We work for a selection of the world’s largest brands, partner with the most advanced media and technology companies, and offer integrated digital media solutions connecting brands with their consumers via best-in-class digital ad experiences to drive sustainable growth.
While we deliver best-in-class digital media solutions for our clients, we incorporate our passion to drive the digital advertising industry forward; so it creates an honest, clear & meaningful value exchange for our all; our clients, consumers and society. If you want to lead this transformation with us, this role is just for you!
If you are interest in learning more about our team, have a look at our team video here!
The Paid Social Lead will play a vital role in shaping and executing our paid social media strategies to drive business growth and brand awareness. You will be responsible for managing the end-to-end process of paid social campaigns, including strategy development, campaign execution, and performance optimization. Collaborating closely with clients and cross-functional teams, you will ensure campaigns are aligned with business objectives and deliver measurable results. Your expertise in paid social platforms, audience targeting, and data-driven decision-making will be instrumental in driving impactful outcomes.
We are looking for an analytical, detail-oriented, and adaptable individual with exceptional communication and stakeholder management skills. The ideal candidate will have a deep understanding of paid social platforms and their role in the broader digital ecosystem. A strong curiosity to learn, a proactive mindset, and a commitment to innovation are essential to success in this role. The ability to thrive in a fast-paced, dynamic international environment, navigate diverse cultural considerations, and address challenges with ease will set you apart as an invaluable team player. This role demands someone passionate about delivering impactful results and driving business growth through paid social excellence.
The primary purpose of a Paid Social Lead is to develop and execute innovative and high-performing paid social media strategies that drive client success. This role involves managing and optimizing paid social campaigns, ensuring they align with client objectives and deliver measurable business outcomes.
In this position, the Paid Social Lead will collaborate closely with the Senior Paid Social Director to define and execute an overarching strategy that enhances channel performance. They will lead a team of social media experts, fostering a culture of growth and innovation while managing client relationships to ensure satisfaction and resolve any issues.
Key responsibilities include overseeing complex client accounts, developing strategic goals, and ensuring the team’s continuous development. The Paid Social Lead, has 6 areas of responsibilities:
Strategic Leadership and Planning
Develop and execute high-performing paid social strategies that align with client goals.
Collaborate with the Senior Paid Social Director to define and drive the overall channel strategy.
Identify opportunities for innovation, continuously improving paid social processes and campaigns.
Campaign Oversight and Execution
Oversee the daily management of paid social campaigns across multiple platforms (e.g., Meta, TikTok, LinkedIn, Snapchat).
Ensure campaigns are set up for success by aligning objectives with creative strategies, platform capabilities, and target audiences.
Continuously monitor campaign performance, identifying optimization opportunities to maximize ROI.
Client and Stakeholder Management
Serve as the primary point of contact for clients on all paid social-related matters.
Present campaign performance, insights, and data-driven recommendations to stakeholders.
Proactively address client concerns or challenges, ensuring a seamless experience.
Team Leadership and Development
Lead, mentor, and inspire a team of paid social specialists.
Foster a collaborative environment, providing opportunities for team growth and professional development.
Ensure timely and high-quality delivery of campaign deliverables by effectively delegating tasks.
Data Analysis and Reporting
Utilize data-driven insights to inform campaign strategies and future planning.
Conduct thorough analysis and reporting on key performance indicators (KPI’s) to measure success.
Lead the exploration of new tools and techniques to optimize campaign outcomes.
Business Development and Innovation
Contribute to new business pitches and develop opportunities for cross-selling and upselling services.
Stay ahead of industry trends, testing new tools and platforms to maintain a competitive edge.
You have 5+ years of extensive (hands-on) experience in paid social media advertising, including planning, execution, and optimization of successful campaigns across platforms such as Meta, Snapchat, Pinterest and Smartly;
You have experience with handling different global (client) accounts;
You have strong data analysis and interpretation skills;
You are known for your exceptional communication and collaboration skills and attention to detail;
You are an expert in managing campaign budgets, forecasts, and resource allocation efficiently while ensuring profitability;
You have proven ability to lead, mentor, and inspire teams, fostering a collaborative and high-performing environment;
You have a strong passion for digital marketing and the desire to grow within this industry.
3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days;
2 Social Impact Days - you can volunteer for the cause of your choice;
Extensive learning and development possibilities - wide range of in person and online training courses;
Clear career progression - you can grow towards Paid Social Lead. Needless to say that besides the vertical growth in your role there is plenty of opportunity to grow horizontally as well;
Plenty of room for socializing and other cool things besides work, such as Friday afternoon gatherings, boot camps, boxing lessons, karaoke, a game of pool or table tennis and the well-known dentsu parties;
A hybrid work model, we work 2-3 days at the office, other days at home;
And of course, a good salary and excellent fringe benefits.
As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.
Sustainable World
When it comes to climate action, there is no room for compromise. We are proud to be one of the first companies in the world to have our net zero target validated under the new SBTi Net-Zero Standard.
A Fair and Open Society
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.
Digital for good
Healthy world needs healthy media. We are increasing our focus on digital empowerment, well-being and responsible content, including eliminating fake news and hate speech.
Do you want to join our team as our new Paid Social Lead? Then we'd love to hear about you!