Paid Search Lead
Are you a strategic thinker with exceptional analytical skills, a deep understanding of paid search channels, and the ability to lead and mentor a team of specialists? We’re looking for a Paid Search Lead! Ready to join Agency of the Year?
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
The Global Addressable Media team is a team of 100+ digital media specialists with over 30 different nationalities. From our home base in London and Amsterdam we operate globally, covering 50+ markets. We work for a selection of the world’s largest brands, partner with the most advanced media and technology companies, and offer integrated digital media solutions connecting brands with their consumers via best-in-class digital ad experiences to drive sustainable growth.
While we deliver best-in-class digital media solutions for our clients, we incorporate our passion to drive the digital advertising industry forward; so it creates an honest, clear & meaningful value exchange for our all; our clients, consumers and society. If you want to lead this transformation with us, this role is just for you!
If you are interest in learning more about our team, have a look at our team video here!
The Paid Search Lead will drive the development and execution of paid search strategies while ensuring all campaigns meet and exceed client objectives. You will act as a strategic partner to stakeholders, delivering expert recommendations based on data-driven insights to grow business performance. This role involves overseeing daily operations, identifying opportunities for campaign optimization, and contributing innovative solutions to achieve measurable results. Additionally, you will lead and inspire the team, fostering collaboration across departments to ensure cohesive strategies that support overarching business goals.
We are seeking an analytical, detail-oriented, and adaptable individual who thrives in a fast-paced, dynamic international environment. The ideal candidate will demonstrate exceptional communication and problem-solving skills, a proven ability to manage stakeholders effectively, and a deep understanding of digital advertising platforms. A strong curiosity to learn, a proactive mindset, and a commitment to innovation and driving results are essential for success in this role, along with the ability to excel in settings that embrace diverse cultural considerations and challenges.
The purpose of this role is to strategically manage and optimize paid search campaigns, ensuring the achievement of client objectives while driving business growth. This role is focused on delivering high-performing campaigns through expert leadership, innovation, and data-driven decision-making. The Paid Search Lead is also responsible for mentoring and developing a team of specialists, maintaining strong client relationships, and ensuring seamless collaboration across departments to drive effective digital advertising strategies. Ultimately, the purpose is to contribute to the overall success and profitability of both client account and company.
Strategic Leadership
Develop and implement comprehensive paid search strategies to achieve business objectives.
Collaborate with leadership to design the overall approach to the paid search channel.
Promote innovation and ensure adherence to industry best practices.
Work closely with the Client Director and Partner to refine strategy and approach.
Develop strategies and goals for large or complex clients, ensuring alignment with business objectives.
Client and Stakeholder Management
Build and maintain strong relationships with clients and internal stakeholders.
Serve as the primary point of escalation for client concerns or campaign challenges.
Present performance reports and provide data-driven recommendations to stakeholders.
Maintain and manage client relationships, ensuring client satisfaction and campaign success.
Contribute to new business development opportunities when required.
Cross-functional Collaboration
Partner with creative, SEO, and social media teams to ensure cohesive strategies.
Align paid search efforts with broader marketing initiatives and business goals.
Contribute to new business pitches and support cross-functional projects when needed.
Financial Oversight
Conduct forecasting for annual and monthly campaign budgets.
Ensure campaigns are cost-efficient and contribute to profitability and account growth.
Identify opportunities to expand services and drive additional revenue streams.
Manage and grow account profitability by strategically allocating budgets and resources.
Continuous Improvement
Stay up to date with the latest trends and changes in digital advertising platforms.
Test and implement new tools, features, and methodologies to enhance campaign performance.
Promote a culture of experimentation and data-driven decision-making.
Team Management
Manage and mentor the Paid Search team, ensuring their professional development.
Delegate tasks effectively and ensure the team delivers high-quality work on time.
Foster a collaborative and growth-oriented team environment.
You have 5+ years of experience in paid search (PPC) management, including strategy development and execution;
You have extensive experience with platforms such as Google Ads, Bing Ads, and Google Analytics. Familiarity with bid management tools and automation scripts is a plus;
You have experience in team management;
You have strong presentational and problem-solving skills;
You have strong analytical skills, able to interpret campaign performance metrics (CTR, ROAS, CPA, etc.) and make data-driven decisions;
You have strong strategic thinking skills. Proven ability to create and implement effective paid search strategies aligned with business goals;
You have excellent communication and collaboration skills;
You have a strong passion for digital marketing and the desire to grow within this industry.
3 extra days off (yes, at dentsu we take your well-being very seriously) - next to 25 annual holiday days off there are 3 Well-being Days;
2 Social Impact Days - you can volunteer for the cause of your choice;
Extensive learning and development possibilities - wide range of in person and online training courses;
Clear career progression - you can grow towards Paid Social Lead. Needless to say that besides the vertical growth in your role there is plenty of opportunity to grow horizontally as well;
Plenty of room for socializing and other cool things besides work, such as Friday afternoon gatherings, boot camps, boxing lessons, karaoke, a game of pool or table tennis and the well-known dentsu parties;
A hybrid work model, we work 2-3 days at the office, other days at home;
And of course, a good salary and excellent fringe benefits.
As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.
Sustainable World
When it comes to climate action, there is no room for compromise. We are proud to be one of the first companies in the world to have our net zero target validated under the new SBTi Net-Zero Standard.
A Fair and Open Society
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.
Digital for good
Healthy world needs healthy media. We are increasing our focus on digital empowerment, well-being and responsible content, including eliminating fake news and hate speech.
Do you want to join our team as our new Paid Search Lead? Then we'd love to hear about you!