Head of Paid Social

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Head of Paid Social

At dentsu we're looking for a Head of Paid Social to join our global team in Amsterdam

Full-time · Amsterdam

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Your team

The Global Addressable Media team is a team of 100+ digital media specialists with over 30 different nationalities. From our home base in London and Amsterdam we operate globally, covering 50+ markets. We work for a selection of the world’s largest brands, partner with the most advanced media and technology companies, and offer integrated digital media solutions connecting brands with their consumers via best-in-class digital ad experiences to drive sustainable growth.
While we deliver best-in-class digital media solutions for our clients, we incorporate our passion to drive the digital advertising industry forward; so it creates an honest, clear & meaningful value exchange for our all; our clients, consumers and society. If you want to lead this transformation with us, this role is just for you!

Role purpose

The purpose of this role is to lead and shape dentsu’s Paid Social capability in the broadest sense and touches all various business areas; clients, solutions, commercials, product, talent, operational excellence, and community & thought leadership (more detail in key accountabilities).
The Head of Paid Social role is split in two parts; 50% of your time will be assigned to global client projects. These projects will be primarily focused on advanced paid social services and (consultancy) projects, the other 50% of your time will be assigned to lead the Paid Social Media practice globally; by working closely with Paid social leaders across dentsu’ s top 15 markets, as part of the Addressable Media Community. 
The Head of Paid Social will report into the senior director addressable media, and work in close partnership with other Capability leaders on Programmatic, Performance Marketing, and Search on our cross-channel digital capability.

What are you going to achieve?

The Head of Paid Social has a core responsibility to lead and shape our paid social capability across all business area’s; 

  • Clients – service our clients with leading and innovative paid social solutions;

  • Strategic Solutions – partners with our head of Addressable Media Solutions on the shaping of our capability into client-centric solutions by integrating and packaging our social capability. Represents our social capability in pitches;

  • Commercials – partners with our Client growth & business development Director on a commercial strategy for our social capability and with this supports our commercial targets on OM and OM%;

  • Product – Informs our integrated product team with the required tools and products to deliver best-in-class social services. Takes a leading role in the assessment and consultancy on suitable social Platforms & Partnerships;

  • Talent – leads the translation of the social capability to our wider Addressable Talent Framework including required capabilities, training and certification of social roles by level. Supports recruitment and retention of social talent;

  • Operational excellence – defines what good looks like by partnering with our Operations Director on the representation of social in campaign processes to protect quality assurance and playbooks;

  • Community & thought leadership – Represents dentsu’ s global paid social capability within the dentsu Addressable Community. Leads and shapes the paid social practice in close partnership with paid social leaders across dentsu’ s top 1 markets. Provides thought leadership, and facilitates information and resource sharing (case studies, interesting articles).

Who are you?

  • You have 9+ years’ experience in digital media and paid social media advertising, including previous roles such as Senior Paid Social Media Director, Paid Social Partner etc.;

  • You live and breathe the ‘social media practice’, you are passionate and able to lead and inspire other leaders in the field, on both client- and dentsu’ s side;

  • You have a good understanding of our clients ‘s evolving needs. You are a leader that will help us to shape and innovate paid social practice that help our clients and our business grow;

  • You have a deep understanding of the industry landscape and developments including the latest trends, tools, and technologies in digital advertising and primarily Paid social media;

  • You have proven track record on thought leadership; participated in panels, published articles etc.;

  • You are an exceptional communicator;

  • You have extensive experience with building and maintaining a network.

What do we offer?

  • Next to 25 annual holiday days we offer 3 Well-being Days on which dentsu employees collectively take personal time off with a focus on well-being;
  • 2 Social Impact Days on which you can volunteer for the cause of your choice;

  • A hybrid work model with 3 working days at the office, and 2 days at home;

  • Extensive learning and development possibilities, we offer a wide range of in-person and online training courses;

  • Clear career progression, in close collaboration with your line manager you will create a personal development plan growing you into the wide range of growth opportunities dentsu has to offer;

  • Plenty of room for socializing and other cool things besides work, such as Friday afternoon drinks, boot camps, yoga lessons, karaoke, a game of FIFA or table tennis and the well-known dentsu parties;

  • And, of course, a good salary and excellent fringe benefits.

Social Impact

As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.

  • Sustainable World

When it comes to climate action, there is no room for compromise. We are proud to be one of the first companies in the world to have our net zero target validated under the new SBTi Net-Zero Standard. 

  • A Fair and Open Society

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing.

  • Digital for good

Healthy world needs healthy media. We are increasing our focus on digital empowerment, well-being and responsible content, including eliminating fake news and hate speech.


Apply for the job

Do you want to join our team as our new Head of Paid Social? Then we'd love to hear about you!