Global Account Director

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Global Account Director

We are looking for a Global Account Director to join the account management team. This role will Join the ‘Red Star’ team. Red Star is a bespoke service brand that brings together the best of dentsu International to service Heineken.

Full-time · Amsterdam

It is a temporary assignment (7 months) with a possibility for extension to a permanent one.

Role purpose 

• Deliver Global leadership of the Red Star team media product, especially across the international brand teams based in Amsterdam Heineken HQ;

• Work collaboratively with clients and colleagues across local markets within dentsu International to service global client needs;

• Encourage the sharing and best practice within client and agency communities through informed global frameworks, playbooks and campaigns;

• Work collaboratively with key additional agency partners, ensuring a harmonious relationship, and that Red Star brings acknowledged added value to all;

Our relationship with Heineken dates to the end of 2016, when they first joined our roster of clients. We have largely consolidated the business and have a strong rapport and partnership culture with the client. Whilst the account has commercial and productivity targets and goals of the utmost importance the global client views the agency as the long-term partner to help accelerate their media vision, driving forward a Digital, Data and Innovation agenda, reinventing the media model, raising the importance of the role of media within their company and helping accelerate the pursuit of more effective tactics and strategies in the coming years.

Heineken client is an existing CPG company, with a progressive mindset, and well connected and coordinated, but locally empowered and agile market set up. The Red Star agency mirrors this set up.

The purpose of the Global Account Director role is to build strong upstream relationships with clients and to support the Global Client Director to deliver a business plan that will galvanize dentsu’s operating model and, where appropriate, the network (local markets + central digital COE) around both the objectives of the client and the business.

As a Senior representative of the agency in the client HQ location, the Global Account Director will support to deliver thought leadership and innovative approaches within the global client, maintaining a pulse on the Red Star network, dentsu international, and media industry developments.

The Global Account Director is key to the successful onboarding of appropriate subject matter experts to the account and steward the development of new workstreams and thinking within the Heineken business.

The Global Account Director sits within the international brand leadership team, where a large portion of time will be focused. The individual will be expected to provide leadership support around the network and support team and coordinate wider account resource on key international brand projects and other initiatives as needed.

There is also the opportunity to get experience of working on New Business Global pitches. 

Key accountabilities 

The Global Account Director role provides a client facing leader across all their International account brand teams based in Amsterdam, including Heineken, Desperados, and the Flavored Alcohol beverage team (E.g., Strongbow, Solar Energy Drink Etc.) with the opportunity for additional brands in the future.

This role requires the individual to be hands on, but also coordinate and support Strategist, Digital and Account Management teams across the International Brand service teams.

The Global Account Director will also be responsible for ensuring we are delivering the best possible comms and Media strategy and solutions, and ensuring the local teams are informing, leveraging and applying global thought leadership. Amplify, an integrated live marketing engine built for Heineken in partnership with our centralized digital COE in Amsterdam, enables a live data feedback loop allowing agile strategy evolution, creative development, and campaign optimisation to accelerate marketing effectiveness.

The Global Media and Digital team (GMD) will be a further key point of servicing, with support across a number of workstreams, including aiding the development of their MWB#3, data and innovation best practice for international brand team and wider network utilization.

The Global Account Director will help with general team coordination and scope delivery, supporting the management of the Strategy and planning team, Digital and Data personnel, Martech team, JBP team and Network Support team.

Broader accountabilities include:

Managing the Business: Day to day lead, driving the delivery of multiple work streams on Heineken in order to meet client expectations;

Project Management: Support delivery of ways of working across international brands, and key wider GMD projects globally, and in network deployment:

o Global project management ensuring agreed projects run smoothly and deadlines are met;

o Support (key) local teams in their localization of global frameworks and tool kits to ensure innovative media solutions that work within and alongside global frameworks. International brand focus;

o Work with wider global team to help identify trends and generate insights across markets that can inform the strategic direction for the wider agency teams and Heineken organization;

o Develop full knowledge of dentsu international planning tools and processes (M1, CCS Planner and understand when these should be implemented in the planning process to aid workflow management and client delivery.

Relationship Management: Supporting the delivery of outstanding client service for central clients and working with Client Director and Client Lead to deliver according to appropriate contact strategy and client service plan;

Client Knowledge: Demonstrate a good understanding of the client’s products, services, evolution vision and targets;

Proactive Client Development: Support the team in identifying opportunities for cross-sell and up-sell across the dentsu international capabilities;

Best Practice: Delivering and sharing best practice as appropriate with wider team and markets;

Collaboration: Demonstrate the ability to cultivate strong relationships across local markets and global partner agencies to ensure that work is delivered on time and to high quality;

Culture: Help demonstrate and evolve the high energy culture of Red Star developed across the world to best service and grow the client relationship.

Professional Skills 

This role requires a strong and broad background in media industry knowledge and capability to ensure agency though leadership can be represented and coordinated by the individual.

A familiarity with matrix organizations and international account management is not essential for this role, but evidence of this experience would be strongly beneficial.

Client & Project Management Knowledge (at a Global Level)

  • Experience working on strategy, planning and campaigns;

  • Local advanced market experience essential to build global solutions and advise markets successfully;o Global experience is helpful (experience managing 15+ markets);

  • Collaborator that can bring local, regional, and global teams together for decision making (including Global and Local clients, as well as other agency and media partners);

  • Experience working with client in-house specialty teams, specifically research, insights, and analytics;

  • Strong evidence of collaborative cross agency relationship management especially media and creative teams;

  • Global Media Partnership collaboration experience (e.g. Google, Meta, Amazon, etc.);

  • Data Driven Marketing experience with more personalized media and creative delivery for more effective campaigns;

  • Strong marketing and business client leadership through relationship-building that thinks and acts proactively to create regular contact opportunities with clients by sharing information, experience, and insights to build trust and mutual respect;

  • A Strong desire to take more ownership and personal development around the business planning and growth of the clients.

Media, Insights, and Strategy Skills

  • Thorough media and particularly digital media planning understanding;

  • Solid understanding of media budgeting, ROI, and portfolio management for large global clients;

  • Data and analytics knowledge – specifically with creating audience segmentations, data fusions and audience profiles, as well as data and reporting systems;

  • Experience using proprietary research along with other first, second, & third party data to create actionable insights and uncover meaningful trends for clients;

  • Skill to analyse numerical data and extract reasonable and rational conclusions to underpin innovative strategic plan;

  • Strong marketing, media and communications concepts, models, skills, practices, tools, frameworks, etc.

Other Related Skills

  • Knowledge of technology and innovation led brands would be beneficial;

  • Works well with partner agencies and media owners across the globe to deliver the best output for the client (e.g. creative, search, social, PR, etc.);

  • Strategic thinker that considers out of the box responses in regard to presenting innovative solutions to client challenges;

  • Excellent communicator: verbal, written, presentation, listening skills with internal and external stakeholders both senior and junior. Ability to adjust communication based on the stakeholder;

  • High level of attention to detail within all outputs.

Teamwork and People Management

  • Experienced in handling difficult and sensitive conversations with peers;

  • Strong EQ capabilities;

  • Elicits confidence in delegation and requesting support where necessary;

  • Deploys a developmental mentoring style; gives praise and constructive feedback to enhance the performance of the team.